平阴玫瑰 香飘世界

The world of roses 

       说起中国的玫瑰最大质优产地当属山东平阴的“平阴红玫瑰”。它具有渊源的历史典故，盛产玫瑰距今已有1300多年历史。在清代《续修平阴县志》上载《竹枝词》曰：“隙地生来千万枝，恰如红豆寄相思。玫瑰花芳香如海，正是家家酒熟时。”这时，平阴的玫瑰露酒，早以气味浓醇闻名于世。

   The largest quality of roses in China should belong to Shandong Pingyin “Pingyin Red Rose.”  It has the historical allusion of origin, rich in roses more than 1300 years ago. In the Qing Dynasty,” continued Xiupingyin County Records on the Bamboo Branch Ci said:” thousands of branches grown on narrowed space, just as romantic as the red beans. The roses has fragrant like the scent of the ocean. At this time, rose wine of Pin Yan, long known for its strong scent. 

在《中国名胜词典》上称之为”玫瑰之乡”。这里的重瓣红玫瑰，不仅栽培历史悠久，而且以花大瓣厚色艳，香味浓郁，具有药食两用特点（中药、花茶、观赏，加工玫瑰酱、玫瑰酒、玫瑰精油、玫瑰食品、玫瑰化妆品等），还是日用化学工业制香脂、香水、牙膏、饮料、高级化妆用品和芳香工业的名贵原料。用玫瑰鲜花提取出来的玫瑰精油，被誉为“精油皇后”、“液体黄金”，其成分纯净，气味芳香，既是香料产业的高级香料，又可用于食品、化工、美容产品的加香工艺，品质优异，平阴素以“中国玫瑰之乡”、“中国阿胶之乡”而驰名中外。至今，平阴玫瑰花产量，均列中国第一，在国内外市场上，享有较高的声誉。

In the Chinese Dictionary of Historic Places, it is called the “Land of the Roses “. The double red roses are not only cultivated for a long time, but are rich in color and flavor, with the dual characteristics of medicine and dietary (traditional Chinese medicine, scented tea, ornamental, processing rose sauce, rose wine, rose essential oil, rose food, rose cosmetics, etc.). They are also valuable ingredients in the daily chemical industry for making fragrant fat, perfume, toothpaste, beverage, high-grade cosmetics and aromatic industry. Rose essential oil extracted from rose flowers, known as “essential oil queen “,” liquid gold “, its composition is pure, the smell is fragrant, it is a high-grade spice industry, but also can be used for food, Chemical, beauty products plus incense technology, excellent quality, Pingyin is “the hometown of Chinese roses “,” the hometown of Chinese Ejiao” and famous at home and abroad. Up to now, Pingyin rose production ranked first in China, in the domestic and foreign market, enjoy a high reputation. 

“山东芳蕾玫瑰集团”是山东平阴玫瑰最大生产厂家之一，它是一家集农业开发、园林旅游、玫瑰科研、精油萃取等科工贸为一体的大型综合性企业。集团已发展为国内玫瑰生产全产业链规模化的标准企业，地址位于历史悠久的玫瑰花源产地、中国玫瑰之乡–济南市平阴县工业园区，占地面积100余亩总投资1.2亿元，建设生产厂房及综合试验楼16000平米，拥有4800平米GMP达标车间，是国家林业局、中国花卉协会玫瑰种植生产定点基地。芳蕾集团旗下拥有以4000余亩富硒玫瑰基地为依托，实现标准种植、规范采摘、规模制造、快消品、线上线下销售、海外花茶和精油贸易等主要发展方向的10家全资子公司，突破产品界限，实施跨界科技研发的平阴县芳香玫瑰研究院。集团建立了道地重瓣红玫瑰的溯源体系，完成了一级法人治理结构，实现了玫瑰全产业链的布局。

The largest manufacturer of Shandong Pingyin Rose belongs to “Shandong Fanglei Rose Group “, which is a large comprehensive enterprise that integrates agricultural development, garden tourism, rose scientific research, essential oil extraction and other science and trade. The group has developed into a domestic rose production industry chain scale enterprises. It is located in the historical origin of roses, China Rose Land-Jinan Pingyin County Industrial Park, covering an area of more than 100 hectors total investment of 120 million yuan, the construction of production plant and comprehensive experimental building 16000 square meters, with 4800 square meters of GMP standard workshop, is the State Forestry Administration, China Flower Association rose planting production base. Based on more than 4000 hectors of selenium-rich rose base, Fanglei group has 10 wholly-owned subsidiaries to achieve standard planting, standard picking, scale manufacturing, fast consumer products, online and offline sales, overseas scented tea and essential oil trade, to break through product boundaries and implement a cross-border research and development of aromatic rose institute in Pingyin county. The Group established the tracing system of the red rose by completing the first-level management structure.

2017年集团产品研发与技术实现了重大突破，自主研发的光电微波低温干燥和真空低温循环干燥技术大幅提高了行业加工标准，颠覆了行业传统生产方法，取得了12项国家专利，集团玫瑰产业现已制定8个企业标准，申报了5个行业标准，完成了HACCP认证、平阴玫瑰地理标志认证、玫瑰系列产品出口备案资质认证，获得国家绿色食品标准认证，通过了欧盟有机食品生产认证。近几年，集团营销布局旨在打造玫瑰全产业平台，实现B2B，B2C，O2O、C2C多种营销模式的搭建，业务实现快速发展。B端业务版块儿获得行业高度认可。C端也建立了具有上百家核心经销商团队。海外市场与合作取得了长足进步，玫瑰花产品出口荷兰实现了平阴玫瑰在国际贸易上的重大突破，随着业务规模的不断扩大，芳蕾集团的产品现在已远销日本、韩国、加拿大、美国、香港等十几个国家和地区；2017年集团与保加利亚达成玫瑰项目合作意向，实现世界两大知名玫瑰品种之间的联姻。2018年在香港“一带一路”国际特色食品展上取得了食品包装设计金奖及产品优异奖两大重要奖项。

In 2017, the Group’s product research, development and technology achieved a major breakthrough, self-developed photoelectric microwave low-temperature drying and vacuum low-temperature cycle drying technology greatly improved the industry processing standards, subverted the industry’s traditional production methods, obtained 12 national patents, the Group Rose Industry has formulated 8 enterprise standards, declared 5 industry standards, completed the HACCP certification, Pingyin Rose geographical indication certification, rose series products export record qualification certification, obtained the national green food standards, passed the European Union organic food production certification. In recent years, the Group’s marketing layout aims to create a rose-wide industrial platform to achieve B2B ,B2C, O2O, C2C multi-marketing model of the establishment of business to achieve rapid development. The B-terminal business section is highly recognized by the industry. The C-terminal also has a team of hundreds of core dealers. Overseas markets and cooperation have made great progress, rose products exported to the Netherlands has achieved a major breakthrough in international trade, with the continuous expansion of business scale, Fanglei Group’s products have now been exported to Japan, South Korea, Canada, the United States, Hong Kong and other over a dozen countries and regions; 2017 Group and Bulgaria reached a project cooperation intention to achieve a marriage between the world’s two famous rose varieties. In 2018, he won two important awards, the Gold Award for Food Packaging Design and the Gold Award for Product Excellence, at the “Belt and Road” International

       芳蕾玫瑰发展格局随着海内外市场的不断扩大，2019年又迎来新高，在不断加大全国各地旅游景区玫瑰精品开发力度的同时，以旅游带动玫瑰产品销售，现与河北雄安新区、海南陵水县、安徽当涂县、江苏泗阳县、日照五莲县、泰安马套镇、平阴北石硖村达成战略合作，建设集玫瑰生产、科技研发、产品展销、金融交易、文化休闲、旅游观光、品质居住、健康养老于一体的精品示范园区。预计今年芳蕾实现收入5亿元，利税1亿元，明年销售收入力争突破10亿元。未来三年内计划在全国布局10个玫瑰精品园区，五年内在国外布局5个玫瑰精品园区，届时芳蕾旗下将拥有40万亩玫瑰种植基地，真正的让平阴玫瑰遍布全国、走向世界。

   With the continuous expansion of the domestic and foreign market, the development pattern of the rose has reached a new high in 2019. While increasing the strength of the development of fine rose products in various tourist attractions throughout the country, the rose products have been sold through tourism. We have reached strategic cooperation with Xiong’an New District of Hebei Province, Lingshui County of Hainan Province, Dangtu County of Anhui Province, Siyang County, Wulian County of Jiangsu Province, Tai’an Matao Town, Pingyin North Kip Shek Village to build a demonstration park featuring rose production, scientific and technological research and development, product exhibition and marketing, financial trade, leisure tourism, quality residence and health for the aged. This year Fanglei is expected to achieve revenue of 500 million yuan, profits and taxes of 100 million yuan, sales next year manage to get over $1 billion. Planning for the next three years in the national layout of 10 rose boutique park, in five years in the foreign layout of five rose boutique park, when Fanglei will have 400,000 hectors of rose planting base, the real flat shade rose throughout the country, to the world. 

       芳蕾集团始终倡导“讲诚信、做奉献、敢作为、勇担当”的企业核心价值观，恪守“打造品质产品，谱写玫瑰人生”的经营理念，坚持“创新发展，品质取胜”的原则，集团树立了打造中国玫瑰专业制造商的企业愿景，愿与各路行业精英共创产业平台，互利共赢，开创中国玫瑰发展新局面。

   Fanglei Group has always advocated the “integrity, dedication, dare to act, brave responsibility” core values of the enterprise, adhere to the “create quality products, compose rose life” business philosophy, adhere to the “innovation and development, quality wins” principle, the Group has established the enterprise vision to build a professional manufacturer of Chinese roses, willing to create an industrial platform with the elite of various industries, win-win, create a new situation of rose development in China. 

    平阴是一片充满活力、充满生机、充满希望的热土。真诚欢迎海内外有志、有识之士前来平阴观光旅游、投资兴业，共谋发展，携手共创辉煌！

   Pingyin is a hot land full of vitality, vitality and hope. Sincerely welcome at home and abroad, people of insight to Pingyin tourism, investment and development, joint efforts to create brilliant!